CrossFit Adelaide

Ben Norman


Ben is the Head trainer and owner of CrossFit Adelaide. He’s been in the fitness industry for over 10 years and been heavily involved with CrossFit for the majority of them having stumbled upon it in the early days (before you could buy Nanos or Metcons) and quickly becoming obsessed with all things CrossFit and opening CrossFit Adelaide in 2008.  Since then Ben has coached and introduced literally 100’s of people to CrossFit making him one of the most experienced trainers getting around, in 2011 he also started the Fit Wars competition series which has grown to become South Australia’s largest functional fitness competition and helped showcase Crossfit to the wider community.  Ben has also been successful coaching athletes in the competitive side of CrossFit having individual athletes qualify for the CrossFit Games Regionals every year since 2010, he’s also had athletes qualify the CrossFit Games in the USA in both the Individual and Masters divisions and Teams qualify for Regionals in 2011,2012 and 2013.

Favourite Lift – Clean
Favourite Workout – anything with rowing and/or wall balls and longer than 15min
Favourite Thing About Coaching Crossfit – educating people and also getting people excited about their own training (and realising exercise can be a whole lot more than just “losing weight”)


Aside from doing many many many CrossFit workouts over the years and even participating in a few CrossFit competitions here and there, Ben is also a pretty keen longer distance runner having completed 7 marathons (including New York (twice), Singapore and Bangkok), while not high on the priority list at the moment there is a chance there might be a couple more in the future and if he can sort out his swimming – completing an Ironman is on the bucket list. Before getting into CrossFit he also spent a number of years training muay thai including a stint training over in Thailand which was instrumental in getting him to leave the world of professional cooking and into the fitness industry. Ben’s also likes to get out in the great outdoors whenever possible either on the mountain bike, trail running or the occasional bit of rock climbing.




  • Certificate III & IV – Fitness
  • CrossFit Level 3 Trainer
  • CrossFit Kids Trainer
  • CrossFit Gymnastics Trainer
  • CrossFit Endurance
  • Australian Weightlifting Federation Level 2 Coach (2010)
  • AWF Club Referee
  • Fitness Australia Registered Trainer (2007 – current)
  • OPEX CCP (Nutrition, Program Design, Assessment, Life Coaching)
  • Kettlebell Instructor Level 2
  • MMA Fitness Level 2
  • PunchFit Boxing Trainer
  • Gym Jones Level 1
  • Senior First Aid

As well as taking regular group classes Ben is available for Personal Training Sessions

Specialising in –

  • beginners (exercise first timers or those that have had an extended break)
  • competition preparation
  • generally all things CrossFit!

Online coaching available is also available

contact or 0404 317 353

*Ben’s availability for PT sessions is currently extremely limited – please contact to find out current availability*